Skip to content
save
Personalized eye exams and premium eyewear in the heart of downtown Sioux Falls.

Your Downtown Eye Doctor

Optics - Downtown

Schedule an Exam Today

About Optics - Downtown

227 South Phillips Avenue

Meet our Eye Doctors

Brandy Morrow
Brandy Morrow O.D.
Lisa Kollis-Young
Lisa Kollis-Young O.D.
Ryan Haiar
Ryan Haiar O.D.

Eyeglasses & Frames

Designer Frames

Our extensive optical section offers a wide variety of eyeglass frames in every style, material & design. Come visit us today to see for yourself!

Our expert optical team can find just the right pair of glasses for you to be confident and look your best.

View Sunglasses

Lens coatings improve visual comfort, make it easier to clean your glasses and ensure your lenses last longer. Coatings include anti-scratch, anti-reflective, photochromatic and UV / blue light filters.

View Lens Treatments

Contact Lenses

Contact Lens Fitting

We offer a wide range of contact lens options from dailies, monthly to multifocal contact lenses for crystal clear vision and superior comfort.

During a contact lens exam, your eye doctor will check if you are a good candidate for contacts and find the best type of contacts for your needs.

View Eye Exams for Contact Lenses

We Accept Most Insurance Plans

Insurance Questions

Have another plan?
Benefit questions?
Paying out of pocket?
Call us, we are happy to help.

VSP logo
VSP
Medicare logo
Medicare
United Healthcare logo
United Healthcare
EyeMed logo
EyeMed
Medicaid logo
Medicaid
UMR logo
UMR
Aetna logo
Aetna
Medica logo
Medica
Blue Cross Blue Shield logo
Blue Cross Blue Shield
Sanford Health logo
Sanford Health
Avera logo
Avera
Optilegra logo
Optilegra

Location & Opening Hours

West side of Phillips Avenue between 10th and 11th Streets.

  • Open Evenings
  • Near Public Transit
Business Hours
  • Monday 9:00 am - 5:30 pm
  • Tuesday 9:00 am - 5:30 pm
  • Wednesday 9:00 am - 5:30 pm
  • Thursday 9:00 am - 5:30 pm
  • Friday 9:00 am - 5:30 pm
  • Saturday Closed
  • Sunday Closed
Contact
Phone: (605) 367-9620
Fax: (605) 988-9677